Women’s cricket continues to smash records in Australia, with the seventh WBBL season becoming the most-watched ever across Foxtel’s platforms.
The WBBL|07 season saw ratings up 32 per cent year-on-year, with streaming audiences across Kayo, Foxtel Now and Foxtel Go growing dramatically by 158 per cent year-on-year.
The highest-rated regular season game – of this season and of all-time – was Game 3 between Sydney Thunder and Adelaide Strikers, with 89,000 fans tuning in across Foxtel and Kayo.
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The eliminator and challenger finals reached an average audience of 68,000 across Foxtel and streaming platforms, while the final between Perth Scorchers and Adelaide Strikers reached an average audience of 130,000.
This season saw the most WBBL games ever aired on Foxtel and Kayo, 59 in total.
“We were stoked with the amount of fans watching our coverage of WBBL this season as the broadcast team delivering live coverage of all 59 matches for the first time,
“The way in which women’s cricket in Australia continues to grow is remarkable and we are very proud to be able to showcase the skills of these athletes for many more years to come and provide a powerful advertising platform for our partners.
“The WBBL has been a brilliant way to kick off our Summer of Cricket and now we’re all set for a huge Ashes and BBL. Bring it on.”