The weeks that shook Twitter

Twitter customers wakened April 4 and located the phrases “Elon” and “Elon Musk” trending on the positioning — not as a result of the world’s richest, most-followed businessman had brought about a stir along with his futuristic corporations, however as a result of he’d disclosed a significant stake in Twitter Inc.

Suddenly, Musk was Twitter’s largest particular person shareholder, with greater than 9% of the corporate, and hypothesis swirled about how he would affect the community’s future. He’d been regularly tweeting concepts for revamping the social media platform. Over the subsequent week, Musk would settle for a suggestion to affix Twitter’s board of administrators and, in a sudden reversal, reject that provide 5 days later, leaving the corporate’s administration, workers, buyers and observers guessing about his plans.

Will Musk proceed shopping for Twitter shares at market costs, slowly build up his place till he—doubtlessly with a sympathetic co-investor or one other present shareholder — holds sufficient of the inventory to regulate its future? Will Musk resolve to purchase shares from Twitter’s different buyers? Will Musk finally resolve to promote his shares and pocket his beneficial properties? As the information develops, right here’s a have a look at what’s occurred up to now:

Jan. 31: Musk begins constructing his stake 

Musk began quietly shopping for Twitter shares on January 31. By March 14, Musk had gathered an over 5% stake, the purpose after which he was imagined to disclose the exercise to the Securities and Exchange Commission, and by extension, the general public. Musk missed the deadline to tell the SEC by 10 days. Because Twitter’s share value rose the second his stake was revealed, he was in a position to accumulate extra on a budget by not disclosing — a misstep that might later set off a shareholder lawsuit.

March 24: Musk begins critiquing Twitter, on Twitter

His stake nonetheless secret, Musk started tweeting criticisms of the corporate in late March.

“Worried about de facto bias in the Twitter algorithm having a major effect on public; Twitter algorithm should be open source,” Musk tweeted on March 24.

“Free speech is essential to a functioning democracy. Do you believe Twitter rigorously adheres to this principle?” Musk requested his Twitter followers in a ballot posted on March 25.

“Is a new platform needed?” Musk requested in a tweet on March 26. “Am giving serious thought to this.”


Several customers commenting on the Tesla chief govt officer’s tweet advisable he look into shopping for Twitter as a substitute. Soon they’d discover out he was already buying shares.

April 4: Musk’s stake turns into public, and he’s invited to affix Twitter’s board

Musk’s submitting listed him as a passive investor, and but, shortly after it turned public, he began tweeting out enterprise propositions for the social media firm. Musk posted one other ballot on Twitter asking customers to vote on whether or not they needed the corporate so as to add an edit button that might enable folks to alter tweets after they’ve been printed. Twitter CEO Parag Agrawal urged customers to “vote carefully” on the ballot. “The consequences of this poll will be important.”

By the tip of the day, Twitter invited Musk to affix the board. Musk signaled that he would signal an settlement stipulating that he couldn’t personal greater than 14.9% of the corporate’s inventory.

April 5: Musk turns into an energetic investor

In the morning, a number of of Twitter’s board members took to the platform to congratulate Musk on his determination to affix their ranks. Agrawal tweeted that the corporate and Musk had been chatting for weeks. Agrawal’s tweet led folks to query why somebody engaged in discussions to turn into a director would file as a passive investor.


Later that day, Musk refiled the disclosure of his stake to categorise himself as an energetic investor, making the change solely after indicating that he would settle for a seat on the social media firm’s board.

April 9: Musk rejects the board seat

The day that Musk was set to formally be a part of Twitter’s board, Musk knowledgeable the corporate that he could be rejecting its supply. But, Twitter sat on the information for roughly 36 hours whereas ready to see whether or not Musk would change his thoughts. Twitter’s investor relations web site listed Musk as a board member all through the weekend.

During that point, whereas the general public nonetheless thought Musk was set to affix Twitter’s board, Musk tweeted a number of veiled criticisms and recommendations for the corporate. Musk requested his followers, “Is Twitter dying?”

Musk instructed that everybody who indicators up for Twitter Blue, a subscription model for energy customers, ought to get an authentication checkmark. He instructed Twitter ought to convert its San Francisco headquarters right into a homeless shelter “since no one shows up anyway.” And he made some crass jokes, suggesting removing of the “w” in Twitter.

April 10: Twitter makes the information public

On Sunday, Agrawal sends out a notice to workers, and later tweets it publicly. Neither Agrawal or Musk give a cause for the reversal.


April 11: Speculation abounds

Musk information an amended disclosure with the SEC. He can now buy as many shares as he needs. Without a board seat, he now not has to behave in one of the best curiosity of Twitter shareholders. At Twitter, which doesn’t have a founder with majority management like different tech giants, workers are “ super stressed,” involved that that is solely the start of the whiplash.

April 14: Hostile takeover 

Elon Musk has made a “best and final” supply to purchase Twitter Inc., saying the corporate has extraordinary potential and he’ll unlock it.

The world’s richest individual will supply $54.20 per share in money, representing a 54% premium over the Jan. 28 closing value and a worth of about $43 billion. The social media firm’s shares soared 18%.

2022 Bloomberg

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