The Romanian online personal styling service The Outfit announced it has raised a new seed funding round of €766.000 ($809,886), which it plans to use for regional expansion and new hirings.
The investment round was led by TSG Capital with follow-on investment from previous angel investors and a listing on Seedblink. Including this latest round, The Outfit has raised a total of €1 million.
“The funds will be used to fuel our growth in the region, hiring key roles (software, buying, marketing) and also improving the product experience with new categories and shopping features for our customers,” said Ciprian Dudulea, co-founder and CEO of The Outfit.
What is The Outfit about?
The Outfit is a personal styling service for women, based on a user’s style, body type, and lifestyle.
Users have the option to work with over 14 stylists in the team who will present them with up to 15 products online. Then, the client can choose what to try at home and will only pay what they keep. This enables The Outfit team to provide a personal shopping experience for each user’s individual style.
“We started The Outfit with the mission to reinvent the shopping experience. We want to customize the way each person buys their clothes, combining the expertise of fashion designers with data analysis,” says the team.
When completing their profile, customers can select their favorite brands and price range for each product category, the algorithms recommend similar brands to the clothing stylist, who manages to compose a set of products from new brands, on which most of the time, customers have never tried.
Founded in 2020 by local entrepreneurs Ciprian Dudulea, Serban Buliga, and Horia Stupu, The Outfit achieved revenue of €805,000 and delivered 16,000 orders in Romania during its first year of activity. So far, more than 60,000 women have created their style profiles on the platform.