From serving clients in a delivery container, to proudly owning an upmarket Imbizo Shisanyama restaurant within the Mall of Tembisa – a cultured delicacies and leisure venue in Clayville.
That is the story of South Africa’s profitable businesswoman Rita Zwane, who this week acquired a significant increase from SA Breweries (SAB) Castle Lager model, with the nation’s social and sporting celebrities descending in her Tembisa hangout to supply help.
As a part of its marketing campaign to reinvigorate the 126-year-old model, Castle Lager stated it has “invested in the spirit of community and friendship – a natural progression for the beer to become the brand that brings hope”.
In help of its worthy trigger, Castle Lager has undertaken to surrender its useful model property “in support of the community businesses that make up the fabric of our nation”.
“Through this, the brand will be able to contribute towards beautifying our Kasis (townships) all around Mzansi – uplifting local businesses to the benefit of the township economy,” in accordance with Castle Lager model director, Wendy Bedforth.
Bedforth stated Castle Lager has at all times been a model which represented “the values of resilience and unity – bringing South Africans together”.
“What drives pride within us as a proudly South African beer, is that Castle Lager reflects the characteristics and patriotism of South Africans – such as resilience in the face of challenges, a strong sense of community and what we believe is better defined as courageous optimism,” stated Bedforth.
“Consequently, the brand new model route will concentrate on the facility of group.
“Castle Lager will be the brand that brings hope and would like to play a role in paying tribute to the amazing communities within South Africa, while reshaping and inspiring our people to take action for the South Africa we all believe is possible,” she added.
She stated the precursor to this shift began in 2020, with the outbreak of the Covid pandemic – “when the brand contributed R7 million towards the Solidarity Fund”.
Said Bedforth: “The previous two years have been marred by a pandemic and that has made the facility of group much more necessary in what it means to be South African.
“We see these examples with the latest KwaZulu-Natal floods, the place many companies and types, together with Castle, got here to the help.
“On our part, we did this through partnering with Gift of the Givers, donating R500 000 to this cause and playing a role in inspiring South Africans to take action.”
As a model that’s invested within the spirit of group and friendship, it was a pure development for Castle Lager to develop into “the brand that brings hope”.
“We want to be the brand that espouses our unique South African beliefs, such as ubuntu and one that encourages our communities to support local businesses from within, in order to uplift and grow one another,” defined Bedforth.
Among different model positioning methods, Castle Lager will probably be used to “beautifying and paying tribute to Kasi communities – through creating personalised murals, point of sale elements and a truly powerful beautiful television commercial, with the brand used in partnering with artists and content creators within local communities”.
Bedforth: “Those who’re capable of inform the story and great thing about our individuals.
“Roughly 12 million South Africans are at present residing in Kasi, with many having being born and raised there.
“We wish to rejoice the wonder, resilience and brave optimism of those communities, as a result of they’re what makes our nation so nice.
“Our expression: ‘It’s within’, is a colloquial term used to describe this spirit of the Kasi, the characteristics that make us South African.”
“We are merely saying that from Kasi to Kasi, coast to coast, one spirit makes us nice.
“That same South African spirit is found with Castle Lager – 100% South African lager,” stated Bedforth.
High profile sporting personalities – popping out to grace the Zwane event – included Proteas captain Temba Bavuma, Blue Bulls prop Lizo Gqoboka, Supersport Sport United and Bafana Bafana captain Ronwen Williams, Springbok Johan Goosen and radio persona and businessman DJ Sbu Leope.
Addressing visitors, an emotionally overwhelmed Zwane stated: “This makes me suppose again to the years of containers – the place I began.
“Today I’m proud to have develop into an inspiration to younger individuals like DJ Sbu, who has described me in a manner that has made me to blush.
“You guys don’t know in regards to the struggles that we went by way of.
“Imagine serving clients from a two-by-six metres delivery container, which I used as a spaza store, a show fridge for meat at Busy Corner in Ebony Park.
“I used a calculator – not the money registers that you see right now.
“I don’t want the next generation to face the same struggles that we went through – eventually being granted a liquor licence after so much hardship.”