As many as 19% of South African consumers used grocery supply providers greater than 10 occasions within the ultimate quarter of 2021, says Simon Anderssen, head of 22seven Insights.
“Before Covid, we would have thought it ludicrous to order a bag of groceries to be delivered by motorbike, but now we do it without a second thought,” mentioned Anderssen.
“In the last three months of 2021, on-demand delivery services accounted for more than 6% of all 22seven user spending at South Africa’s major supermarkets.”
The median transaction worth for an on-demand order throughout the providers examined – Checkers Sixty60, Woolies Dash and PnP Asap – within the fourth quarter of 2021 was R484.
According to Anderssen, regardless of Checkers dominating total spending, Woolworths had the very best median transaction worth resulting from its premium pricing, whereas Sixty60 and Asap goal an identical earnings group.
22seven information reveals that since on-demand buying has surged alongside the meals courier business, roughly half (45%) of people that order groceries tip supply couriers. The individuals who do tip, give on common between R10 and R14.
The timing of Checkers’ supply service Sixty60’s launch at first of South Africa’s successive lockdowns aided its achieve of serious market share, mentioned Anderssen.
The service has held onto the market share and continued to develop as many components together with superior model consciousness, the effectivity of the app and its areas of providers encourage use.
Sixty60 made up 75% of all on-demand grocery supply spend within the ultimate quarter of 2021: