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Heineken Hosts Largest UEFA Champions League Trophy Tour in Africa


Clarence Seedorf on tour with the UEFA Champions League trophy in Ethiopia as part of the pan-African tour, courtesy of Heineken. (Photo: Business Wire)

Clarence Seedorf on tour with the UEFA Champions League trophy in Ethiopia as a part of the pan-African tour, courtesy of Heineken. (Photo: Business Wire)

In its persevering with effort to carry the UEFA Champions League (UCL) expertise nearer to extra soccer followers world wide, Heineken has staged its most elaborate Trophy Tour in Africa but. The 10-day tour, which ended on April 13 in Abuja, Nigeria, forward of the 2022 ultimate match on May 28, included a number of public occasions that featured the UCL trophy at main stops within the Democratic Republic of Congo, Mozambique, Ethiopia, and Nigeria. Fans from Rwanda and Congo Brazzaville additionally attended the tour in Nigeria and DRC respectively.

This press launch options multimedia. View the total launch right here: https://www.businesswire.com/information/house/20220510005427/en/

The occasions across the tour included open-truck metropolis parades, novelty matches with native celebrities, UCL quarter ultimate match viewings, fan meet and greets, photograph classes, media rounds, Afrobeats live shows, and visits to authorities ministries in control of soccer.

Heineken, bought in 192 international locations world wide, has been a sponsor of the UEFA Champions League since 2005 and the corporate’s management stated its Africa-wide trophy tour for the 2021/2022 season was structured to attain 50,000 Africans instantly whereas an estimated 10 million extra are reached through media protection.

A spotlight of the trophy tour was a Heineken-sponsored soccer match in Lagos, Nigeria. It pitted Nigerian music superstars and soccer legends in opposition to senior employees of Nigerian Breweries, which is the native Heineken brewer, and the Trophy Tour Ambassador, skilled coach and former Dutch worldwide midfielder, Clarence Seedorf.

BET Awards-winning Afrobeats star Davido captained Team Nigeria, which had ex-Nigerian internationals Austin Jay Jay Okocha, Daniel Amokachi, and Taribo West. Also on the squad have been rapper M.I. Abaga, R&B singer Darey, and Nigerian Breweries Marketing Director, Emmanuel Oriakhi. Seedorf led Team Heineken, taking part in, amongst others, Nigerian Breweries Finance Director, Rob Kleinjan; and the corporate’s Supply Chain Director, Martin Kochl.

The novelty match preceded an Afrobeats live performance that was headlined by African famous person, Davido and Peruzzi, one other topflight Nigerian singer. Members of the Heineken administration staff and Seedorf then met with the Nigerian Minister of Youth and Sports Development, Sunday Dare, on the MKO Abiola stadium in Abuja, the nation’s capital.

The Union of European Football Associations, the umbrella organisation for 55 nationwide soccer associations throughout Europe, organizes the Champions League as an annual competitors amongst top-division soccer golf equipment. The 2022 ultimate match is slated for May 28 on the Stade de France in Paris.

“The goal of the Trophy Tour is to inspire a new generation of African footballers and appreciate fans for their love of the UEFA Champions League and Heineken,” stated Heineken’s Senior Global Director, Bram Westerbrink.

The continent’s significance to the expansion of soccer and the UCL is evident, Bram additionally famous. Several European golf equipment within the English, French, Italian, Spanish, and German leagues have notable African following, with lots of the followers organising meetups and celebrations when their favorite groups report match successes. With greater than 100 Africans at the moment taking part in professionally, over 25 Champions League winners from Africa, and about 300 million African followers, soccer has taken maintain as the most well-liked sport on the continent.

“This is why Heineken is proud to celebrate its association with the UEFA Champions League,” stated Hans Erik Tuijt, Director, Global Heineken Sponsorships, including that Heineken has the best consciousness on the continent as a sponsor of the UEFA Champions League.

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