Ford’s good advert reveals nice nation SA can turn into

The better of promoting and advertising and marketing usually fulfils a twin function, supposed or not, and may turn into an necessary piece of cultural historical past. That is why the newest model advert by Ford South Africa is so fascinating – as a result of it goes nicely past selling the Blue Oval itself. It is a contemporary fable, or story with a message – and this one is about how, in case you take care of a golden goose, then it’s going to lay loads of tasty golden eggs for you. And that may be a a lot broader lesson for individuals who would rid our nation of the evils…

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