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Elon Musk’s bold plans for Twitter


SpaceX and Tesla CEO Elon Musk outlined his monetary ambitions for Twitter in a latest pitch deck he introduced to traders final week, reported The New York Times.

While Musk’s $44 billion (R712 billion) acquisition of the social media platform is much from a performed deal, his lofty monetary plans for the corporate have raised some eyebrows.

The deck highlighted seven bold objectives:

  1. Cut Twitter’s reliance on promoting to beneath 50%
  2. Generate $15 million (R243 million) in income utilizing funds enterprise
  3. Increase income per consumer by $5.39 (R87.25)
  4. Attain 104 million new subscribers for an unknown product known as X Subscribers
  5. Reach 931 million customers by 2028
  6. Quintuple Twitter’s income to $26.4 billion (R426.8 billion) by 2028
  7. Hire 3,600 new workers by 2025

Musk famous that round 90% of Twitter’s income got here from promoting in 2020. According to the doc, he desires to chop this to 45% inside the subsequent six years.

Musk additionally desires to generate $15 million in income by 2023 utilizing a funds enterprise — with this quantity rising to $1.3 billion by 2028.

Musk projected that these modifications would improve the common income per consumer by $5.39 — from $24.83 in 2021 to $30.22 in 2028.

To meet these objectives, Musk will look to extend Twitter’s variety of paid customers.

According to the pitch deck, Musk has deliberate a subscription product known as X Subscribers, which he says could have 9 million customers in 2023 and 104 million customers by 2028.

While the doc didn’t element what the X Subscribers product is, Musk has beforehand hinted at an ad-free expertise on the platform.

Additionally, Musk forecast that Twitter Blue customers would improve to 69 million by 2025 and 159 million by 2028.

Twitter Blue is a $3-per-month subscription service that launched in November final 12 months within the US, providing ad-free information articles from choose publishers and the flexibility to undo tweets, amongst different conveniences.

According to the doc, this could see Twitter quadruple its consumer base. Musk anticipates the full variety of customers will develop from 217 million final 12 months to 600 million in 2025, and 931 million by 2028.

Musk claimed that these expansions ought to improve Twitter’s annual income to $26.4 billion by 2028 — up from $5 billion made final 12 months.

In addition to his grand monetary plans, Musk stated that the corporate would additionally rent 3,600 new workers by 2025.

According to Twitter’s newest annual report, the corporate at the moment employs over 7,500 folks and Musk tasks this may improve to 11,072 by 2025.

However, Musk famous that this could fluctuate all through the method as a part of the takeover.

He expects the variety of workers to rise in 2022 to 9,225 after which lower to round 8,332 in 2023, earlier than rising to the expected quantity by 2025.


Now learn: Elon Musk secures R111 billion in new funding to purchase Twitter



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