Barbie continues its journey of getting extra various wanting dolls and this time the Mattel group has launched their first doll with behind-the-ear listening to aids.
In an announcement earlier this week, Barbie launched a variety of dolls of their Fashionista line which features a Barbie with behind the ear listening to aids, a Ken doll with vitiligo, a doll with a prosthetic leg and Ken choices with rooted quick hair.
This makes this vary Barbie’s most various and inclusive line of trend dolls in the marketplace.
In the previous, the most important doll marker on the earth was criticised for its lack of range and Eurocentric look of magnificence. However, they’ve tailored to the occasions with over 175 dolls of various pores and skin tones, eye colors, hair colors, textures, physique sorts, disabilities and fashions to select from.
And customers are responding positively, as eight out of the ten dolls offered had been from the varied vary.
Lisa McKnight, govt vp and world head of Barbie and Dolls, Mattel mentioned the model “wholeheartedly” believes in illustration and this exhibits in as they’re thought-about probably the most various doll vary out there presently.
“It’s important for kids to see themselves reflected in product and to encourage play with dolls that don’t resemble them to help them understand and celebrate the importance of inclusion,” she provides.
Dr Jen Richardson, a number one authority in instructional audiology, labored with Barbie to make the listening to aids.
“I’m honoured to have labored with Barbie to create an correct reflection of a doll with behind-the-ear listening to aids.
“As an educational audiologist with over 18 years of experience working in hearing loss advocacy, it’s inspiring to see those who experience hearing loss reflected in a doll. I’m beyond thrilled for my young patients to see and play with a doll who looks like them.”
Barbie and Ken various dolls might be offered in toy shops with SRP, priced at R249.99 beginning in June 2022.