Bridging the hole between the previous and the longer term, in Spring/Summer 2022, out of this world consolation meets daring self-expression as adidas Originals encourages you to be free with its newest Ozworld assortment.
Today, the truest type of id expression is discovered when everyone seems to be free to be who they wish to be. When adidas first launched the Ozweego again within the Nineties, it was a time of unbound discovery. More than 30 years later and the world has as soon as once more entered a brand new period of fearless inventive exploration. A line-up with a shoe for everybody, whether or not it’s the model new Oznova, the Ozelia, or the Ozweego, every silhouette is a platform for model experimentation and a rallying name for the pursuit of self-expression.
Defined by exaggerated consolation; delivered to life via daring strains, the latest addition to the Ozworld lineup – the Oznova sneaker – boasts a translucent overlaid higher sat atop an outsole with glow at the hours of darkness paneling and matched with adiPlus cushioning. Meanwhile, leading to a futuristic look that doesn’t compromise on consolation, the Ozelia encompasses a dynamic adiPrene cushioned outsole and a modern higher. Taking archival visible codes on an intrepid new journey, the Ozweego silhouette channels all the perfect design cues of the late 90s and early 2000s, expressively bringing them to the current day as an adiPrene midsole provides focused assist within the forefoot and heel.
In celebration of the arrival of the adidas Originals Spring/Summer 2022 Ozworld assortment, the boundary-pushing digital creator Jon Emmony has imagined an other-worldly marketing campaign that daringly transcends the plain between digital and bodily terrains.
The Ozworld assortment launches on 8th April 2022 at adidas.co.za and at choose adidas retail shops with costs ranging from R1899 – R2499.